The South Indian Music Academy (SIMA) is a non-profit organization whose main motto is ‘Service to Music; Service through Music.’ The SIMA not only endeavors to foster one of the world’s greatest melodic art forms – Carnatic music, but also strives to promote mutual appreciation, goodwill and peace between peoples of diverse countries and cultures. It has constantly aimed to de-regionalize culture and has sought to benefit people from all walks of life.